… if your Mother ran it?
In my case it’d be just great. Ok, so in your case it’d be different. That makes your smart or funny or something.
So here’s the really big question.
Not for you.
For your kids.
What would your school/office/whatever be like if your ma or pa ran it?
Malcolm McLaren (impresario and cultural plunderer) had this to say in Design, August 1981:
Now we’re entering a period in which fathers can be as childlike as their sons. Children will be teaching their parents at least as much as they learn from them. ‘People of all ages’, McLaren argues, ‘have been forced by the recession to adjust to the prospect of permanent insecurity and unemployment. The work ethic is being undermined and, in its place, fresh attitudes to leisure are evolving. People want adventure whether they’re 14 or 40.’
Recession? In 1981? Seems like we have a recession every 5-10 years these days. It’s worth having a look at McLaren’s thoughts nevertheless. In the west it is probable that insecurity and unemployment remain common prospects. In 1981 we blamed El Nino rather than global warming. It’s interesting that McLaren saw the work ethic being undermined, so much for the Gen-Y garbage.
Every day I see adults playing games on their cellphones, or sending txt messages in the same way they passed notes at school. I’ve seen more than one workplace monitor with a half finished solitaire – people being childlike.
Quick Questions:
- If adults are becoming more childlike what goods and/or services can you offer?
- Are adults becoming more childlike or more playful?
- Nintendo Wii – I think it’s become the first intergenerational ‘toy’. Kids are trying to figure out ways to pry Gramps away from the bowling/boxing/fishing/tennis etc… high tech, high touch, low level learning curve – even using them for yoga – what could you offer to add value to this? Exercise mats? Extra software? Music to play along with? Apparel? Fragrances?
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